Whether it's social media stardom or the next viral marketing campaign, your identity can easily be sucked in. You may ask what does it matter? It matters much. Examine where your identity rests and you'll know what you're hanging onto.
The greatest artists, thinkers, and entrepreneurs are the ones who have a graceful indifference to their craft. By that I mean they pour themselves out not thinking of what may come next. It's beautiful to observe.
Maybe they're content to let eternity judge the quality or significance of their work. It really doesn't matter...see Steve Jobs, Miles Davis, Nelson Mandela or Mother Teresa here for a flesh example.
The answer to this post's question is nothing.
Hang onto nothing and change the world.

The Problem With Small Getting Large
One of my favorite merchants in the town I live in, is not one of my favorites anymore.
They once were small and engaging, but now world domination seems to be the order of the day. No more "we'll search and see if we can get it" or "haven't seen you in the store lately." I miss being Eric to them.
The problem with some entrepreneurs is they are trying to fill a void by being "uber-successful." What is forgotten is what get's left behind-the customer.
By the way, the void above is rarely filled by getting large.
I'm appreciating small these days.
Posted on Monday, October 26, 2009 in Business Commentary, Coaching, Entrepreneur Advice, Learning | Permalink | Comments (0) | TrackBack (0)